Portfolio

Octo UK E-Commerce Shopify Platform Development

Client

Octo UK

Project Type

Branding & Shopify Design

Industry

Retail

Year
2023

Aspects of this project are confidential & can’t be displayed publicly

If you’d like to know more about this project, schedule a portfolio presentation

About the Project

Octo UK, an established online e-commerce business, has been thriving since 2017 through marketplaces like Amazon and eBay. Recognizing the potential for growth, they sought to establish their own e-commerce site under the new trading name “Octo UK”. They approached One28 with the ambition of expanding their digital footprint and enhancing their online sales channels.

A smartphone screen displays a navigation menu from the Octo UK app, featuring categories like Technology, Home & Furniture, and Sports & Leisure against a blue background with an octopus logo. Icons for user profile and shopping cart are visible at the top.
A webpage from Octo UK featuring gaming deals is displayed on the screen. The header shows the site name and logo with a search bar, and below, there are images of various gaming accessories available for purchase, highlighted by a "Hot Offers" section with a fiery background.

The Problem

01

Limited Brand Presence

Octo UK’s reliance on third-party platforms restricted their brand identity and customer engagement capabilities.

02

Inefficient Inventory Management

Managing inventory across multiple platforms (Amazon, eBay) was complex and time-consuming.

03

Missed Market Opportunities

Lack of presence on emerging platforms like TikTok Shop and Google Shopping limited their market reach.

03

Domain Acquisition and Branding

The challenge of securing a suitable domain and creating a distinct online identity.

Solution

One28, leveraging our expertise in e-commerce and digital marketing, developed a comprehensive solution for Octo UK:

01

Domain Acquisition

Secured the domain octo.co.uk, establishing a strong online presence.

02

Shopify Website Development

Created a bespoke Shopify website, offering a seamless shopping experience and embodying Octo UK’s brand ethos.

03

Marketplace Integration

Integrated the new website with existing Amazon and eBay stores, ensuring a unified inventory management system.

03

TikTok Shop and Google Shopping Launch

Expanded their market reach by launching Octo UK on TikTok Shop and Google Shopping, tapping into new customer segments.

Smartphone screen displaying the Octo UK website with a blue header featuring a cute octopus icon, offering free delivery on orders over £25. Below is a section titled "Last Chance To Buy," encouraging purchases before stocks run out.
A smartphone displaying the Octo UK website with a blue header, featuring a search bar and shopping cart icon. The screen shows a section titled "Shop Appliances," promoting appliance deals, set against a light blue background.
A website homepage for Octo UK is displayed on a computer and smartphone screen against a blue background with the Octo logo. The site features categories like "Shop Garden & DIY" with images of plants and tools, and a navigation bar with options such as "Hot Offers" and "Last Chance to Buy."
A smartphone screen displays a product page from Octo UK, featuring a boxed pair of RIG 300 Pro HS gaming headphones. The background is a repeating pattern of blue with the Octo logo and features messaging about free delivery on orders over £25.
A blue background features the Octo UK logo, which includes a cute, smiling octopus character in blue with octo-co.uk text beside it. The design is playful and repeated subtly throughout the background.

Project Highlights

Seamless Brand Transition

Seamless Brand Transition

Successfully transitioned Octo UK from a marketplace seller to an independent e-commerce brand.

Unified Inventory System

Unified Inventory System

Streamlined inventory management across multiple platforms.

Enhanced Customer Experience

Enhanced Customer Experience

The new Shopify site provided a more personalized and engaging shopping experience.

Increased Market Reach

Increased Market Reach

Diversified sales channels by integrating with TikTok Shop and Google Shopping.

Our journey with One28 has been transformative. The new e-commerce platform not only beautifully represents our brand but also simplifies our operations significantly. The integration with our Amazon and eBay stores, along with the expansion to TikTok Shop and Google Shopping, has opened new horizons for us. We've seen a notable increase in sales and customer engagement since the launch. One28's expertise in e-commerce development and digital strategy has been invaluable.

Louis
Louis

Founder @ Octo UK