Portfolio

M&H Commercial's WordPress Website Development

Client

M&H Commercial

Project Type

Branding , WordPress

Industry

Motor Trade

Year

2024

Aspects of this project are confidential & can’t be displayed publicly

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About the Project

M&H Commercial, a burgeoning HGV (Heavy Goods Vehicle) Servicing & Repair company, initially engaged with One28 in 2020 for branding and business card design. Witnessing remarkable growth over four years, they recognized the need to expand their digital presence to match their physical expansion. The objective was clear: to elevate M&H Commercial’s brand awareness online through a dynamic website and cohesive social media presence.

One28 chose WordPress for its flexibility and user-friendliness, ensuring a sleek, fast-loading website. Additionally, One28 undertook the task of establishing and unifying the brand’s social media profiles and enhancing local online visibility through directory listings.

A smartphone screen displays the website for M&H Commercial Repairs, highlighting their HGV services in Essex. The page features a white and black Scania truck, emphasizing their offerings of expert technicians, quality assurance, and efficient service.
A website homepage for M&H Commercial Repairs, showcasing a large truck with their logo prominently displayed. Text highlights their services in commercial vehicle servicing and repairs, emphasizing reliability and efficiency in Upminster.

The Problem

01

Limited Online Presence

M&H Commercial had minimal digital footprint, limiting brand exposure and customer reach.

02

Outdated Brand Representation

The growth and evolution of the company were not reflected in its digital branding.

03

Inconsistency Across Platforms

Absence of a unified branding strategy across various online channels.

04

Lack of Local Online Visibility

The business was not listed on key local directories, missing out on potential local clientele.

Solution

One28 developed a comprehensive strategy to transform M&H Commercial’s online identity:

01

Custom WordPress Website

Developed a custom, mobile-responsive WordPress website. The design focused on sleek aesthetics and rapid loading times, vital for user engagement.

02

Brand Consistency

Ensured that the website design echoed the brand’s existing visual identity, maintaining consistency with the business cards designed previously.

03

SEO Optimization

The website was optimized for search engines to improve visibility and attract targeted traffic.

04

Social Media Integration

05

Local Directory Listings

Listed M&H Commercial in key local business directories to improve local search visibility and accessibility.

A smartphone screen displays a frequently asked questions section, featuring details about vehicle safety inspections. The text explains routine checks for Heavy Goods Vehicles (HGV) to maintain roadworthiness and safety. M&H Commercial Repairs is associated with this information.
The logo features the text "M&H" in bold red lettering with a curved grey and red arc above it, alongside "Commercial Repairs LTD" in white on a dark background.
A web page design showcasing M&H Commercial Repairs is displayed on both a computer screen and a smartphone. The layout emphasizes commercial vehicle servicing and repairs in Upminster, featuring a large white truck with the M&H logo prominent on both devices.
Smartphone displaying the M&H Commercial Repairs website, showcasing an "About M&H Commercials" section. Below the header, an image of a white truck with the M&H logo is visible, highlighting their Heavy Goods Vehicle (HGV) service solutions for businesses.
Mobile phone displaying a website for M&H Commercial Repairs, featuring services for commercial vehicle servicing and repairs in Upminster. The screen highlights a large, modern truck and emphasizes the company’s reliable and efficient care for heavy goods vehicles.

Project Highlights

Seamless WordPress Integration

Seamless WordPress Integration

Leveraged WordPress’s versatile platform to create a user-friendly, easily navigable website.

Enhanced Brand Image

Enhanced Brand Image

Achieved a modern, professional online presence that reflects M&H Commercial’s growth and reputation in the HGV servicing sector.

Rapid Website Performance

Rapid Website Performance

Focused on high-speed loading and optimal performance, crucial for retaining visitor engagement and improving Google rankings.

Unified Digital Branding

Unified Digital Branding

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Local SEO Strategy

Local SEO Strategy

Boosted local online visibility, making M&H Commercial more discoverable to potential clients in their region.

We’ve been working with One28 since the early days of our business. Their expertise in branding was evident from our first project together. When it came to expanding our digital presence, One28 was our first choice. The WordPress website they created for us is not only visually appealing but also incredibly fast and easy to navigate. Their efforts in unifying our brand image across all online platforms have significantly boosted our brand recognition. Thanks to One28, our online footprint now truly represents the quality and professionalism of our services. We've already seen an increase in inquiries and customer engagement since the launch of the website and our updated social media profiles. One28’s comprehensive approach to digital branding has been instrumental in taking M&H Commercial to the next level

Brad
Brad

Director @ M&H

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