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Revitalizing GER Construction's Online Identity: Building a Cutting-Edge Shopify Website

Client

GER Construction

Project Type

Branding & Development

Industry

Building Merchant

Year
2023

Aspects of this project are confidential & can’t be displayed publicly

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About the Project

GER Construction, a dynamic company expanding into a new trade counter premises, recognized the need for a fresh and efficient online presence. To align with their growth and evolving brand identity, they sought to transition from an outdated Woo Commerce WordPress site to a more robust and visually appealing platform.

A smartphone screen displays a blue interface for GER Construction, featuring a search bar and navigation options such as "Shop By Category" and "Shop By Brand." Below, there are links labeled "About Us," "Trade Counter," "Services," and "Contact Us," with a prominent "Call us" button and a help phone number.
A website page featuring GER Construction's "Mastic Services," showcasing a worker applying sealant. The page includes sections detailing external, internal, and glasswork mastic services offered for commercial properties.

The Problem

GER Construction’s transition to a new trade counter premises was a pivotal moment, signaling a new phase in their business growth. However, their existing online infrastructure, primarily their Woo Commerce WordPress website, was not in step with their evolving needs. This misalignment presented several challenges:

01

Performance Issues

The Woo Commerce site was plagued with slow loading times, negatively impacting user experience and deterring potential customers.

02

Outdated Design

The design of the website failed to reflect the modern, dynamic nature of GER Construction, diminishing their professional image online.

03

Branding Inconsistency:

With a change in their company name, there was a pressing need to update their logo to maintain brand consistency and recognition in a competitive market.

Solution

Our team developed a sleek, high-performance Shopify website tailored to GER Construction’s specific requirements. We focused on creating a user-friendly interface that effectively showcased their services and facilitated customer interactions. Additionally, we crafted a modern and professional logo that resonated with their new company name, reinforcing their brand in the competitive construction market.

A smartphone displays a mobile website for GER Construction, showcasing a page for ARBO® Sealants with the options to "Shop ARBO Range" and a "Quick Find" feature. The background is a bold blue, and the GER Construction logo is prominently featured at the top.
A smartphone screen displaying the GER Construction website with a blue background. The page shows products from the Arbo collection, including silicone sealants and modified polymer sealants, each accompanied by an option to view the collection.
A website interface for GER Construction is displayed, featuring the header and search options, with a prominent blue color scheme. In the background, a truck with ARBO® Sealants branding is visible, complemented by a "Quick Find" search tool.
A smartphone screen displays the website for GER Construction, showcasing the GER Trade Counter. The header features the GER Construction logo, with navigation options and a search bar. The screen highlights text announcing the opening of the GER Trade Counter, emphasizing it as a convenient location for trading needs.
The image features a blue background with the text "GER Construction" prominently displayed. The word "GER" is in larger, bold white and light blue letters, while "Construction" is smaller and positioned below "GER."

Project Highlights

Shopify Platform Integration

Shopify Platform Integration

Transitioning to a robust and efficient Shopify platform, ensuring a faster, more reliable, and scalable online presence for GER Construction.

Rebranding

Rebranding

Developing a rebranded logo that resonates with GER Construction’s new corporate identity, strengthening their market position and brand recognition.

Modern Design Implementation

Modern Design Implementation

Embracing a contemporary design that mirrors GER Construction’s professionalism and dynamism, enhancing their online image and appeal.

Enhanced User Experience:

Enhanced User Experience:

Customizing the website with user-centric features and functionalities, aimed at improving navigation, interaction, and overall customer satisfaction.

The transformation of our online presence by the team has been phenomenal. Our new Shopify site not only looks fantastic but also offers the speed and ease of use we desperately needed. The updated logo perfectly represents our brand's new direction. We couldn't be happier with the results and the positive feedback from our customers has been overwhelming.

Dawn
Dawn

Director @ GER Construction